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Privacy Policy

1. General

For Natural Balance Foods, it goes without saying that your personal information is treated confidentially, taking into account all relevant provisions of the applicable privacy legislation, such as but not limited to the UK General Data Protection Regulation “GDPR”.

In this General Privacy Policy (hereinafter referred to as “Policy”) we describe how and why we collect your personal data, what we do with your personal data, with whom we share it, how we protect it, and the choices you can make about your personal data.

This Policy applies to the processing of your personal data in the framework of different applications (websites, sales, etc.) provided or operated by us or on our behalf.

2. Who is responsible for the processing of your personal data?

The legal entity which is responsible for the processing of your personal data and who will act as data controller is:

Natural Balance Foods [NATURAL BALANCE FOODS LTD, 45 Grosvenor Rd, St Albans, Hertfordshire, AL1 3AW, 05083700] (hereinafter “Natural Balance Foods”).

3. How and on which legal grounds will we process your personal data?

Depending on your specific situation, you can find below an overview of the personal data which will be processed, the legal ground(s) and purpose(s) of the processing, if they will be transferred, and the applicable retention periods:

A. Consumer questions, complaints and comments

We offer our consumers the possibility to submit any questions , complaints or comments with regard to Natural Balance Foods’s products via our website. The following data is collected, stored and processed:
– Address
– First name
– Last name
– Email address
– Telephone number
– Message text
– IP address.

The processing of the data is exclusively for processing your question, complaint or comment. Your data will be stored for as long as needed to treat your request, and will be deleted after 13 months. In exceptional circumstances, and only for complaints, the data may be archived for 5 years. Your data may be disclosed to another affiliate of Natural Balance Foods for the purpose of further investigation of your question or complaint. You can find our affiliates on our corporate website ( For transfer to our affiliates outside the EEA we provide appropriate safeguards. This processing is based on our legitimate interest to improve our services.

B. Newsletter

You can subscribe to our newsletter to receive commercial communications about promotional offers, discounts and competitions. Provided you have given us free, explicit and informed consent to do so, we collect, store and process your name and e-mail address. You can withdraw or change your consent at any time by sending an e-mail to: in which case we will delete your personal data within 2 weeks.

C. Promotional activities

You may find a link to a temporary promotional offer or competition on our website. For the processing of personal data in such promotions, we have separate terms and conditions that you must accept if you want to participate in these promotions or competitions.

D. Commercial relationship management

Within the framework of our commercial activities, and more specifically related to the management of our (potential and actual) clients and (potential and actual) suppliers, it is possible that we receive or collect personal data.

The processing of the data is exclusively for managing our business relationships and is therefore based on our legitimate interest. We will always take your privacy rights into account. Your data will be stored for 10 years after the end of our business relationship and will be subject to continuous monitoring.

Your data may be disclosed to another affiliate of Natural Balance Foods when this is useful in our B2B relationship. You can find our affiliates on our corporate website ( For transfer to our affiliates outside the EEA we provide appropriate safeguards.

4. Protection of your personal data

We have a set of technical and organizational security measures in place to protect your personal data against unlawful or unauthorized access or use, as well as against accidental loss or damage to their integrity. These measures have been designed taking into account our IT infrastructure, the potential impact on your privacy and the costs involved and are in accordance with current industry standards and practice.

Your personal data will only be processed by a third party if that third party agrees to comply with those technical and organizational data security measures.

5. Cookies

Please consult our elaborate cookie policy.

6. Rights

Relating to your personal data you have the following rights:

  • You can always request information about your personal data collected, stored and processed by Natural Balance Foods. To receive this kind of information you need to prove your identity (for example by sending us a copy of your ID).
  • If your personal data stored by Natural Balance Foods is incorrect, you can of course apply for a correction.
  • You have the right to request a restriction on the processing of your personal data (for example, while the accuracy of your personal data is being checked).
  • You may require us to erase any data concerning you (except in some cases, for example when we have to save your data to prove a transaction or when required by law).
  • In case the processing is based on your consent, you may revoke your consent to the storage and processing of your personal data.
  • If you do not agree with the way Natural Balance Foods is processing your personal data, you have the right to lodge a complaint with the UK Data Protection Authority

7. Who to contact if you have any questions or requests

For any questions, requests or complaints concerning the application of this Policy or to exercise your rights, as described in this Policy, you may contact us at:

8. Changes to our Policy

We keep our Policy under regular review and we will place any updates on this webpage. This Policy was last updated on 25/01/2022.