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Cookie Policy


Natural Balance Foods collects data to provide you a better browsing experience, to optimise our services and to offer you relevant products and/or services that connect to your interests. This data may come in the form of cookies of pixels. Below we will explain how these cookies work and how you can configure them.


Every time you visit the website, you will be prompted to accept or refuse cookies. Cookies are small text files that are saved on your computer through a website. Cookies typically contain information about your actions on the website: preferences you may have selected, pages you have visited…


Natural Balance Foods uses cookies primarily to optimise your user experience and to improve the performance of our website. We also use cookies to tailor our website content to your personal needs and preferences. The purpose is to enable the site to remember your preferences (such as user name, language, etc.) for a certain period of time. That way, you don’t have to re-enter them when browsing around the site during the same visit.

In addition, we use cookies to map your browsing behaviour (e.g. how you found our website or your browsing time on our website). Statistical data allow us to make improvements to our website if necessary and to meet your needs and preferences and those of other website users.


  • Temporary cookies or session cookies are saved to your browser temporarily. This means that this type of cookies will be deleted once you exit your browser session.
  • Permanent cookies will remain stored on your computer or mobile device, even if you close your browser. Permanent cookies allow us to recognise you when you revisit our website in the future. Permanent cookies will remain stored on your device until they expire, until a new cookie is installed, or until you remove them via the settings of your browser or mobile device.


The cookies on our website are categorised according to their use (functional cookies, statistics cookies). Generally speaking, we distinguish between two types of cookies:

  • First-party cookies are placed and used by Natural Balance Foods. They enable us to optimise the quality of our services based on your browsing behaviour on our websites.
  • Third-party cookies are created and used by third-party partners. These cookies provide you with a better browsing experience and change your experience based on your browsing behaviour on our website.



Functional cookies are essential to ensure that our website functions correctly. They also allow us to improve the performance of our website.

Cookie name Placed by Descriptions expiration
_gat_UA-29534126-2 NBF This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. 1 minute
_zlcmid NBF Live chat widget sets the cookies to store the Zopim Live Chat ID used to identify a device across visits. 1 year
_hjid NBF Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 1 year
NakdCookies NBF Used by the site to hide the cookie notice from users on subsequent page loads 1 year



We use these cookies to collect information about the use of our website. They are used to record the performance and loading times of the website and specific pages.

Cookie name Placed by Descriptions expiration
_gcl_au NBF This cookie is used by Google Analytics to understand user interaction with the website. 2 months
_ga NBF This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years
_gid NBF This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. 1 day



Cookie name Placed by Descriptions expiration
_fbp Facebook This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. 2 months
fr Facebook The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. 2 months
IDE Google Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. 1 year



If you have any questions on our use of cookies, you can contact Natural Balance Foods via the information below:


This cookie policy supersedes all previous versions and is valid from 04/01/2022. We reserve the right to make changes to and/or update this policy.